​Deep Dive Into Agentic AI, SEO vs AEO, and More

In this rundown of the latest developments in AI marketing, there are new tools and agents to make marketing easier, create and run campaigns, have conversations with customers, and possibly replace you altogether.

🔍 AI SEO

🧠 The Rise of Answer Engine Optimization (AEO)

AI tools like ChatGPT and Google Gemini are changing how people search, leading to Answer Engine Optimization (AEO). Instead of focusing on keywords, AEO emphasizes answering clusters of related questions with depth and clarity.
📌 Why it matters: Google prioritizes intent-rich, authoritative content over keyword stuffing.
🎥 Watch Google's perspective on AEO
🧵 Google’s Search Liaison confirms the shift
📖 Source: Business Insider

🧠 AI Agents

🤖 Salesforce’s Agentic AI Initiative

Salesforce is deploying agentic AI—autonomous systems capable of decision-making—across its CRM platform.
✅ Stat Spotlight: 66% of Fisher & Paykel's website inquiries are now handled by AI agents.
📖 Source: The Australian

🛠️AI Tools

🎨 Figma's New AI Tools

At its Config event, Figma introduced new AI-powered tools: Figma Sites, Make, Buzz, and Draw. The highlight is Figma Make, powered by Anthropic’s Claude 3.7, which lets users build apps from natural language prompts or design elements—eliminating the need for third-party dev tools. The new suite includes:

• Figma Sites – AI website builder

• Make – Build apps from descriptions (powered by Claude 3.7)

• Buzz & Draw – For collaborative, creative workflows
  📖 Read more

📈 AI in Action: Case Studies

🏬 Zalando Uses AI to Cut Campaign Time

Zalando is leveraging AI to reduce creative production from weeks to days, increasing speed-to-market and lowering cost.

“Using generative AI cuts the time needed to produce imagery to around three to four days from six to eight weeks, and reduces costs by 90%, Haase said, adding the AI-generated content drives greater engagement from customers.”
📖 Source: Reuters

📢 Omneky Launches Smart Ad Tools

Omneky has launched Smart Ads and Campaign Launcher, which autonomously generate and deploy ad creatives across Meta, Google, and TikTok. These tools aim to optimize ad performance using real-time customer data.

• Smart Ads – Generates creatives automatically

• Campaign Launcher – Deploys across Meta, Google, and TikTok

Read More

🕶️ Wise Innovation Studios Goes Immersive

The Chilean firm is pioneering meta-marketing using AI and immersive storytelling for Disney and Marvel campaigns. The immersive campaigns in development blend AI, AR/VR, and gamified storytelling to create emotional consumer connections. We will update you on the resulting ROI.

🎯 Strategic Implications

• Marketers need to future-proof content by thinking in terms of topics and answers, not just keywords.

• Creative departments should integrate AI into content generation and design pipelines to improve speed and personalization.

• Early adopters of AI-driven tools gain a clear efficiency and cost advantage across multiple touchpoints—from SEO to design to ads.

🤖 Deep Dive: What Is Agentic AI?

As AI evolves, a new paradigm is emerging: Agentic AI—a powerful approach enabling AI agents to act independently, learn from feedback, and pursue goals without constant human input.

So, what makes Agentic AI different from traditional AI?
Where traditional systems follow rigid instructions, agentic AI brings a new level of flexibility. It empowers AI agents to make decisions, adapt to dynamic environments, and handle complex, multistep tasks—all autonomously.

🔧 Core Features:

• Autonomy: Agents complete tasks without oversight

• Adaptability: They evolve based on feedback and real-time data

• Goal Orientation: They can set and achieve objectives through reasoning

🧠 Tools like Agentforce are leading this charge by combining NLP with adaptive logic, allowing AI to interact more like a teammate than a tool.

💼 Why It Matters:

Agentic AI reduces the overhead of integrating intelligent systems into business workflows. Whether it’s automating customer service or driving strategic decision-making, these agents can be customized to solve real-world problems across industries.

➡️ The Bottom Line: Agentic AI isn't just automation—it's intelligent, self-directed collaboration. As this technology matures, expect to see a new era of AI-driven innovation across the enterprise landscape.

💌 Stay Connected

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🎧 Explore More on the AI Marketing Unplugged Podcast

Until next week, stay curious, be creative, and try AI.

The AI Marketing Wire Team
🧠 + ❤️ = 📈

#FutureOfMarketing #MarketingTrends2025 #AIInMarketing #RetailInnovation #AIAgents #AgenticAI #AEO #AnswerEngineOptimization