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Artificial Intelligence Ads, TikTok Tools & Google’s $26B Shift

AI Marketing Wire Issue 09

Author

Ray Perry
June 05, 2025

What’s Up in Marketing? To Find Out Follow the Money


Each week, we bring you AI-driven innovations in SEO, customer service, advertising, tools, platforms, social media, content creation, e-commerce, trends, and more. Let’s dive into this week’s must-know stories. Meta automates ads, TikTok boosts targeting, and AI search ad spending is exploding—see what’s reshaping your next campaign.

🧠 AI in Advertising

Meta's AI Ad Engine Will Launch by 2026

✅ Fact-Checked Highlights:

  • Meta will roll out fully automated AI ad campaigns across Facebook and Instagram by the end of 2026.

  • Brands will upload a product photo and budget—AI generates the copy, visuals, and audience targeting.

  • Early testing shows improved performance on ad engagement compared to human-made campaigns.

  • Meta aims to “democratize” marketing for small businesses by lowering content creation costs.

💡 Why It Matters: Meta is eliminating the creative barrier for small advertisers. As AI takes over campaign production, businesses must focus on strategic input (like offers and branding) while trusting AI to handle execution. Creative agencies will need to pivot from production to strategy and oversight.

AI-Powered Search Ads to Hit $26B by 2029

✅ Fact-Checked Highlights:

  • U.S. AI-driven search ad spend is expected to grow from $1B in 2025 to $26B in 2029.

  • This shift is fueled by increased consumer engagement with AI-powered results.

  • Companies using AI-driven search have seen better ROI through improved targeting.

  • Generative AI is reducing reliance on keyword-only strategies.

💡 Why It Matters: AI is transforming how search ads work. Marketers must adopt AI-augmented ad platforms and rethink how they structure search campaigns—not around keywords alone, but intent and outcomes driven by AI.

📈 AI in Commerce

Google’s AI Tools Fuel Retail Innovation

✅ Fact-Checked Highlights:

  • To power commerce ads, Google unveiled AI tools like Veo (video generation) and Imagen 3 (image creation).

  • New AI agents help marketers build campaigns automatically using Smart Bidding and real-time insights.

  • Google is building an ecosystem where AI helps create, place, and optimize retail content.

  • Integration with Google Shopping and YouTube Shorts expands audience reach.

💡 Why It Matters: Retailers now have access to Hollywood-level production tools, without needing a studio. These AI assistants reduce the time and cost to produce high-converting campaigns and allow more brands to compete at scale.

🤖 AI in Customer Service

Agentic AI Set to Handle 80% of Customer Inquiries by 2028

✅ Fact-Checked Highlights:

  • Gartner forecasts that agentic AI will manage 80% of service queries by 2028.

  • These AI systems can make decisions, learn from past interactions, and adapt in real-time.

  • Early adopters report a 30% reduction in support costs.

  • Agentic AI differs from chatbots by acting autonomously, not just responding to pre-written scripts.

💡 Why It Matters: Agentic AI goes beyond customer support—it becomes a service team member. Brands that adopt early will cut costs and improve customer experiences, while laggards risk falling behind on support quality and efficiency.

📹 AI in Social Media

TikTok Adds AI Targeting & Creative Tools for Advertisers

✅ Fact-Checked Highlights:

  • TikTok unveiled new AI tools, including “Insight Spotlight” and “Creative Content Suite.”

  • These tools allow advertisers to analyze trends and generate content ideas aligned with real-time user behavior.

  • TikTok is doubling down on search behavior, positioning itself as a discovery engine.

  • Advertisers using AI insights report better ROAS across verticals.

💡 Why It Matters: TikTok is evolving into an AI-powered discovery platform. Marketers who treat TikTok like a search engine, not just a social feed, can gain first-mover advantages using AI-generated insights and content to meet users already searching.

🏢 AI in Enterprise Marketing

EY Launches Studio+ to Compete with Accenture & Deloitte

✅ Fact-Checked Highlights:

  • Ernst & Young (EY) announced a new division, Studio+, focused on marketing, sales, design, and customer experience tech.

  • The move mirrors Accenture Song and Deloitte Digital’s approach to blending consulting with creative services.

  • EY sees Studio+ as a way to capture more of the $ 100 B+ enterprise marketing budget pool.

  • Studio+ will integrate AI into everything from branding to customer analytics.

💡 Why It Matters: Creative agencies aren’t the only ones offering marketing services anymore. If you’re targeting corporate clients, expect consulting giants like EY to be direct competitors, armed with AI and enterprise-level resources.

💸 AI Tools Market Forecast

AI Marketing Tools to Hit $240B Market Size by 2030

✅ Fact-Checked Highlights:

  • The AI marketing tools sector is projected to grow from $58B in 2025 to $240B by 2030.

  • This reflects a compound annual growth rate (CAGR) of 36.6%.

  • Key drivers include increased use of AI in personalization, content generation, and campaign analytics.

  • Small businesses are adopting plug-and-play tools to gain enterprise-level capabilities.

💡 Why It Matters: The tools you use now shape your competitive future. Businesses that invest early in the right AI platforms will benefit from lower costs, faster output, and better targeting—critical advantages in a crowded digital market.

Generative Engine Optimization (GEO) Is the New SEO

✅ Fact-Checked Highlights:

  • GEO is a new term for optimizing content to be surfaced in AI-generated answers and search summaries.

  • It emphasizes factual accuracy, source authority, and AI-friendly formatting (structured data, bullet points, schema).

  • Traditional keyword stuffing is less effective in AI search models.

  • Content that ranks in AI Overviews often comes from high-trust domains with clearly cited facts.

💡 Why It Matters: Google’s AI-generated summaries are rewriting the rules of search visibility. If your content isn’t optimized for how AI pulls and summarizes information, it might never be seen, even if it’s technically “ranked.”

📬 Stay Connected

🚀 If you found this edition insightful, consider sharing it with a friend or colleague who is AI-curious.

🎧 Explore More on the AI Marketing Unplugged Podcast

Until next week, stay curious, be creative, and try AI.

The AI Marketing Wire Team
🧠 + ❤️ = 📈

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