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Generative Engine Optimization (GEO) and Search Results You Can Hear

Generative Engine Optimization (GEO) and Search Results You Can Hear

AI Marketing Wire Issue 11

Ray Perry
June 19, 2025

🚀 The New Rules of Reach: Audio Search, AI Video, and GEO SEO

We are your front-row seat for the tools, trends, and tech reshaping modern marketing with AI. In this curated roundup of the latest developments in AI marketing, we explore podcast-style search results, AI video generators, SEO’s next frontier, and a major push to bring data and AI to every corner of business.

🔊 Google Turns Search Results into Podcasts

Google is testing a new AI-powered feature that transforms search results into podcast-style audio. Instead of scanning links, users can now listen to summaries tailored to their queries, complete with a conversational tone and synthesized voice narration.

📍 Still in early stages, this tool is part of Google's broader effort to personalize and diversify how users consume search results.

Why It Matters:
For marketers, this is a massive shift. Optimizing content for audio delivery means rethinking headlines, tone, and flow for spoken summaries. Expect SEO to evolve rapidly toward what some call “Audio Experience Optimization.”

👉 Read More

🎥 TikTok Adds AI Video Generator to Boost Creation

TikTok unveiled new AI-powered video generation tools to help users create short-form content faster. The tool uses a prompt-to-video system that generates footage and visual effects based on a user’s script or idea.

Why It Matters:
AI video creation isn't just a novelty—it’s now baked into TikTok’s native workflow. Brands and creators who master fast AI production pipelines will outpace those still relying on manual video editing.

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🧠 Databricks Launches “Databricks One” AI + Data Suite

Databricks announced Databricks One, an integrated platform uniting data infrastructure and AI tooling. It aims to democratize AI by giving every business unit—from sales to finance—access to usable, actionable data through one interface.

Why It Matters:
This move signals a future where AI isn’t confined to IT. Marketing teams must tap directly into analytics and model outputs to drive strategy, personalization, and revenue.

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🛠 Adobe Launches AI Optimizer for LLMs

Adobe’s new LLM Optimizer allows marketers and developers to fine-tune large language models with brand-safe, campaign-specific data. Think ChatGPT, but trained to understand your exact brand voice, product language, and customer segments.

Why It Matters:
Generic AI output won’t cut it anymore. Adobe’s tool empowers teams to customize AI for distinct business goals, enhancing conversion rates, compliance, and customer trust.

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🔍 GEO: The Future of SEO Is Generative

As AI-generated search summaries become the norm, marketers must shift from traditional keyword SEO to Generative Engine Optimization (GEO). This means crafting content that’s keyword-rich, structured, and factual enough to feed into AI systems like Google’s Overviews or OpenAI’s web agents.

Why It Matters:
Content must now perform well in AI-generated summaries, not just on traditional search pages. Think: data-rich, well-cited, human-sounding copy—formatted for readers and machines.

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🌍 a16z Releases 2025 AI Market Research Report

Andreessen Horowitz published a sweeping report on the state of AI across industries, highlighting areas with the highest commercial growth, like sales automation, customer support, AI agents, and data orchestration platforms.

Why It Matters:
The report is a must-read for anyone planning a 2025 strategy. Whether you’re building tools or deploying them, it’s essential to understand where capital, talent, and adoption are heading.

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✈️ OpenAI Hires Expedia CMO for B2C Expansion

OpenAI has brought on Jochen Koedijk, former Expedia CMO, to lead its marketing as it pivots from developer-first tools to consumer-facing products. Expect OpenAI to ramp up visibility and product packaging for mass-market appeal.

Why It Matters:
This signals a shift: OpenAI’s tools will soon be positioned like consumer software, not just APIs. Marketers can expect easier onboarding, stronger brand messaging, and more competitive ecosystems.

👉 Read More

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